Hold Still! (1969, Public Information Film)

This rarity was only ever screened in the West Country and parts of Kent, where there was a heavy apple crop. Children had taken to stealing windfalls, often at the risk of being stung by wasps, and the situation was sometimes made worse by a child trying to run from a wasp rather than calmly waiting for it to fly off. ‘Hold Still!’ was the catch-phrase youngsters were encouraged to take up: to call out to their friends, or to remember themselves. Never to run.

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